We Interview Lainie Anderson, Marketing Director of The Sunglass Fix

Written by Apple News Release on . Posted in Uncategorized

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During our recent interview with Lainie Anderson, Marketing Director of The Sunglass Fix, we learned what drove Lainie and her husband Craig to leave successful careers and six figure incomes and take the huge risk of starting a business. (Spoiler alert: The business is a winner!)

What was the catalyst for starting The Sunglass Fix?

Lainie Anderson: My husband, Craig, wanted to be his own boss and we wanted to live in a beautiful part of the world by the beach! He wanted to start something that hadn’t been done before, that really served a niche in the business world. He had just done his MBA at Pepperdine, CA, so he was inspired from this experience.

Can you describe your business to us?

Lainie Anderson: We sell top quality sunglass replacement lenses. We sell approximately 50 percent to the US market, 10 percent worldwide, and the rest in Australia. We offer FREE shipping for “lens only” orders where a customer knows the make and model of their sunglass frame and orders from our website the lenses they want to install themselves.

We ship out lenses the same, or next business day so the shipping is the time delay. To the U.S. PST it’s five to ten days. To U.S. EST it’s seven to fourteen days. Within Australia it’s two to five business days. We offer a pickup and delivery service here but we’re focusing on the U.S. market so we can’t promote this.

What steps did you and your husband take to acquire the skills necessary to run this kind of business?

Lainie Anderson: Working around start up companies in the dot com boom in silicon valley has helped, so our corporate careers have given us a myriad of disciplines useful for running our own business. My husband has an amazing drive and tenacity to just work things out and has excellent operational systems background.

Have there been any difficulties or unexpected obstacles that have popped up along the way?

Lainie Anderson: Everyone thought we had “gone mad” with this crazy idea of selling sunglass lenses. We had both given up big six figure salaries for this venture and my mom barely spoke to my husband for a few years thinking he was going through an early midlife crisis! There was pretty much no one who thought Craig’s business plan was a winner. Many were doubtful, a few thought…maybe. Now that it’s successful and affording us an amazing lifestyle in one of Australia’s most famous beach towns people can’t believe how great of an idea it is. This is what is most funny to us, the complete turn around.

What about unexpected obstacles? Surely you’ve had some of those!

Lainie Anderson: Many. Getting the message to the world that there is an option to replace your lenses without having to toss them away. This has been the most challenging part. Without a big marketing budget to spread billboards all over the world, it’s been a tough slog getting found, and still is. Luckily for us, the big surge in smartphones and internet usage has helped our business grow and get found.

Finally, have there ever been any times that you’ve wanted to give up? If so, how did you and your husband manage to keep going?

Lainie Anderson: Yes and No! We’ve invested so much blood, sweat and personal savings into the business we didn’t want to give up. Plus it meant moving back to a city for us and we love the beach lifestyle for us and our kids. We’re accustomed to hard work after being in the corporate world, the long hours that it takes to make it work. My husband worked every weekend for four years getting it all off the ground while I was raising our first child, so yes there were many times when I wanted him to get a “real job.” But now that we have staff and some time back, it’s all been so worth it to run our own unique business, there’s no describing how rewarding this is.

Based out of Byron Bay, Australia, The Sunglass Fix has been providing high quality sunglass lenses to its customers for over six years. To learn more about this company, visit www.thesunglassfix.com



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The Dos and Don’ts of Press Releases

Written by Apple News Release on . Posted in Homepage

Next apple press release

Unless you went to school for journalism, or learned from an old pro who learned from an old pro who learned from an old pro, there is a good chance that you have no clue how to write news press releases. And writing news press releases is important because they are what you send to news release services, that then disseminate the releases to various other news organizations. A press release is how you get the word out about the breaking news that you want known. News organizations large and small rely heavily on press releases for their content.

But the process of writing news press releases is surprisingly complex. While you will not gain years of press release writing experience by reading on, you will at least get some helpful hints and tips for the next time you need to write one.

1. Do


We Interview Christina L Veschi, VP of Business Operations with EdgeAccess, Inc

Written by Apple News Release on . Posted in Inmate visitation system, Softswitch voip, Video visitation systems

Video visitation

Edge Access, Inc. is a company that provides tactical communications for homeland security and first responders, and a complete line of video visitation solutions for corrections facilities. We were curious to learn how EdgeAccess found its niche and sought out Christina L. Veschi, VP of Business Operations at EdgeAcess, Inc., to find out. During the interview, Ms. Veschi explained how working with First Responders has prompted the company to adapt its business plan and expand its services.

How was it that you found your niche?

Christina L. Veschi: Working with First Responders provided insight into the struggles with traditional as well as first-to-market video

We Sit Down for an Interview with Ray Sands Glass President David Burns

Written by Apple News Release on . Posted in Door screen replacement, Rochester windows, Security glass film

How to repair a broken window

During our recent interview with Ray Sands Glass President David Burns, we got the chance to learn a bit about the business that he has owned and managed since 1983, as well as the difficulty of keeping up with the constant barrage of business regulations from New York State.

Can you tell us the steps you took to acquire the background and skills necessary to run this type of business?

David Burns: I spent one year with the owner of Ray Sands Glass in 1983, after I purchased it, and he trained me on how to operate and manage Ray Sands Glass.

Do you have a business plan? If so, have you followed that plan, or had to change course over time?

David Burns: Yes I did have a business plan, but sadly business changes all the time and you need to be flexible in business to achieve success.

Have th

An Interview with Pinnacle Acupuncture and Associates Executive Director Daniel Rasmussen

Written by Apple News Release on . Posted in Chinese acupuncturist, Treatment for anxiety

Acupuncturist seattle wa

We recently had the pleasure to interview Daniel Rasmussen, executive director of Pinnacle Acupuncture and Associates, located in Seattle, Washington. During our discussion, Mr. Rasmussen told us about his desire to help people improve their lives and explained why he has embraced the practice of Oriental Medicine.
What made you decide to start your own business?

Daniel Rasmussen: It has always been my dream to own and operate my own business and create a team of people and a business that improved the lives of other people

Can you describe your business to us?

Daniel Rasmussen: The purpose of our clinic is to help as many people as possible in their quest for optimum health, to avoid needles, drugs and surgery and educate them on the benefits of Oriental Medicine so that they in turn can educate

An Interview With Daniel Weiss, Managing Partner of McCann Investigations

Written by Apple News Release on . Posted in Houston computer forensics investigator, It network security, Private investigator service

Houston mobile forensics

Recently, we had the chance to sit down with Daniel Weiss, Licensed private investigator and Managing Partner of McCann Investigations. We asked him a few questions about his background and the investigative services company.

Why did you decide to start your own business, other than to make a living?

Daniel Weiss: I am a big picture guy. I enjoy coming up with a concept or idea and making it a reality. You cannot have that amount of creative freedom when you work for someone else.

Can you tell us about your business?

Daniel Weiss: McCann Investigations is an amalgamation of investigative services that encompass digital investigations as well as traditional private investigation t