Subtleties of a Good Press Release

Written by Apple News Release on . Posted in Homepage

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The whole point of a press release is to promote something. Everyone knows that when they read a release, they are going to find out about a new service, a new product, or a special event that that particular company is offering. Press releases are almost as old as newspapers themselves. But that doesn’t mean they can’t be well-written.

The “pyramid” style of organization can be especially effective when writing a release. This means that the most important information is placed right at the beginning of the article, with progressively less important info provided in subsequent paragraphs. This originally made it much easier for editors to trim a piece if space required it (they just started cutting from the end, knowing the key points were handled in the first ‘graph), but it also serves as

New Albany Implants To Hire New Lab Technician, Establish On-site Surgical Suite

Written by Apple News Release on . Posted in Dental

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New Albany, IN — October 6, 2013 — New Albany Implants is pleased to announce that it plans to add a new employee to the New Albany office, enabling Dr. Ronald Receveur, DDS, to have a personally trained lab technician on hand at all times. This will help to ensure that patients can enjoy higher quality results, as well as a faster overall turnaround time for lab work.

Enhanced Benefits for Everyone

By hiring a professionally trained lab technician, Dr. Ronald Receveur and New Albany Implants will increase efficiency and quality all at once. When a doctor and lab technician work side by side, they are able to discuss and agree upon what will look best in a patient’s mouth, resulting in optimum final aesthetic results.

More Options Available in Office

Hiring a personally trained lab technician is not the only thing that New Albany Implants looks forward to. The New Albany, Indiana dental office is pleased to be setting up a brand new surgical suite so that it can meet every patient need in one single location. This will not only further enhance patient care, but also make it possible for patients to receive all elements of care in one convenient location. Those who previously had to see two or more dentists for a problem can now have all of the necessary work done in one place.

“With our own surgical suite and laboratory right here on-site, we will offer unparalleled convenience, safety and service to our patients,” explains Dr. Ronald Receveur, DDS. “There are very few dental offices around the country that can offer the wide comprehensive array of services that we will be able to.”

Coming Soon

New Albany Implants expects the new surgical suite and new employee to be ready to go by November. At that time, patients will be able to enjoy an entirely new level of comfort and expediency, whether they are in need of dental implants, IV sedation dentistry, cosmetic work or routine cleaning and dental care.

If you are looking for a new dentist or would like to learn more about the services of New Albany Implants, visit online at


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We Interview David Hegenbarth, President of Federal Gear

Written by Apple News Release on . Posted in Business

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David Hegenbarth is the president of Federal Gear, a company that manufactures fully integrated custom gears for the commercial industry. The company’s long history serves as a source of inspiration for Hegenbarth, helping him to overcome the challenges and frustrations of running a business. He explains more in the following interview.

You’ve been in business for 99 years! Your business plan must have changed throughout the years. What changes have you made?

David Hegenbarth: Our business plan, like our company offerings, have changed over time to fit the evolving needs of our clients.

A lot of small business owners feel like giving up from time to time. Your company has a very long history; no doubt, you’ve had challenges over the years. What inspires you to keep going?

David Hegenbarth: Looking to the company’s extensive history and unique place in the Midwest have always been inspiring to overcome challenges.

What is the most rewarding part for you when it comes to running Federal Gear?

David Hegenbarth: Understanding that you’re a part of something bigger and more impactful than yourself.

What has been the most frustrating part for you?

David Hegenbarth: Sometimes it’s hard to tell if you’re making the right decision for the company, even if you believe it.

Where do you see Federal Gear over the next few years?

David Hegenbarth: I don’t foresee Federal Gear going away anytime soon. We continue to help our old clients and gain new clients in different sectors of the market, and our capacity is only improving.

How do you market a company like Federal Gear?

David Hegenbarth: We use multiple communications channels, but we heavily rely on our reputation as well.

Finally, do you have any employees? If so, what is your management style?

David Hegenbarth: Yes, Federal Gear employs many workers. We hold ourselves to a high standard of perfection, and reward people for their commitment.

For more than 99 years, Federal Gear has been providing its clients with the highest quality manufacturing gear and services. To learn more about this company, visit online at


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An Interview with John Cornett, President of American Mechanical, Inc.

Written by Apple News Release on . Posted in Home Improvement

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During our interview with John Cornett, we learned about his motivations for starting his own company, and the extensive education he obtained before starting his own company in 1994.

Why did you decide to start your own business?

John Cornett: I wanted to be in control of my own destiny.

Sounds simple enough. Can you describe your business to us?

John Cornett: We help in solving problems with plumbing, HVAC, electrical and generators.

How did you come to find your niche?

John Cornett: By the grace of God. I’ve always liked fixing things.

What can you tell us about your background, education and work history?

John Cornett: Graduated from high school, graduated from a five year apprenticeship, some college courses, many trade school classes. Purdue University certified to teach, apprenticeship, continuing education classes, master certificates in HVAC, plumbing, gas, contracting, and sales classes. Many self help programs on various subjects, along with the school of hard knocks.

What kind of steps did you take to acquire the skills needed to run American Mechanical, Inc.?

John Cornett: I worked for a large company that gave me the opportunity to learn about management and develop skills necessary for success.

Have there been any unexpected obstacles that have come up since you started in 1994?

John Cornett: The very first job I had, in business, burned down the night before I was to start it.

Wow. That had to have been discouraging! When you were ready to start your business, did you have a well defined business plan and has it changed over time?

John Cornett: The business today is exactly what I envisioned 20 years ago. Being a business owner, you always have to be flexible to the unanticipated.

Have you ever thought about giving up?

John Cornett: Giving up was not an option.

What would you say has been your biggest challenge as a business owner?

John Cornett: Finding employees that actually like to work.

Finally, what has the biggest surprise been over the years?

John Cornett: Actually getting money back from Uncle Sam one year!

If you are interested in learning more about American Mechanical, Inc., and how the company can solve your HVAC, electrical and plumbing problems, visit online at


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Cardinal Buses, Inc. Celebrates 90 Years in Business, Opens New Office in Mishawaka, IN

Written by Apple News Release on . Posted in Automotive

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Family owned charter bus company celebrates 90 year milestone by opening up a new office in Indiana.

Middlebury, IN — September 27, 2013 — Cardinal Buses, Inc. announces the opening of its third office, located in Mishawaka, Indiana. The new location will provide all of the same services that are available at other Cardinal Buses locations. The comfortable, high quality charter buses provide a luxurious ride for anyone that is looking to take a trip, no matter where in the United States or Canada one may want to travel, or when they are looking to depart.

While Cardinal Buses, Inc. offers competitive pricing throughout the year, it has special pricing options for those groups that wish to travel either during the months of January and February, or July and August. Customers that wish to travel during these time periods will enjoy a great savings on their trip without having to sacrifice any of the quality or comfort.

An Important Milestone

Cardinal Buses, Inc has been a family owned business since the company was formed in 1923. Now entering its 90th year, it looks forward to continually providing its customers with one of the safest and most comfortable charter bus services in the state. The company has received several safety awards from its insurance group. Church groups, family groups, reunions and elderly residences will not find a safer option for group travel than Cardinal Buses, Inc.

A New Office for New Customers

The new Cardinal Buses, Inc. office is located in Mishawaka, Indiana. With two additional locations in Holland, Michigan and Middlebury, Indiana, Cardinal Buses looks forward to being able to serve a wider range of customers than ever before. Each of these three offices will offer well maintained coaches and buses that are equipped with the latest in comfort and safety features.

Cardinal Buses, Inc. believes in providing the highest quality customer service. Customers who are interested in booking a trip are able to discuss their situation at length with a staff member who will answer any question they might have. The company provides friendly and informed drivers who strive to make the traveling experience pleasant and comfortable.

For 90 consecutive years, Cardinal Buses, Inc. has been proudly serving its customers from its home state of Indiana. Learn more or book a charter bus online at, or call 800-348-7487.


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We Sit Down for an Interview with David Burns, President of Ray Sands Glass

Written by Apple News Release on . Posted in Uncategorized

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During our most recent interview with Ray Sands Glass President David Burns, we learned a bit about a passion that drove him to where he is today, as well as what he has to say to those who have the desire to open their own business.

How was it that you ended up finding your niche?

David Burns: I have always had a passion for automobiles and wanted to explore more opportunities in the automotive industry.

When it comes to running a business, what has been the biggest challenge for you?

David Burns: Dealing with the public and the employees; it’s hard to make everyone happy.

What would you say has been the biggest surprise?

David Burns: I’m always surprised on how hard it is to run and operate your own business. Nothing comes easy.

Have there been any big disappointments?

David Burns: People can be challenging! I always treat people with respect, and try to meet people in the middle, and sometimes that’s not enough.

Being a business owner can be very rewarding. What is the most rewarding part of it all for you?

David Burns: Being able to help our customers that are in dire straits and making them happy.

At this point in time, is Ray Sands Glass where you thought it would be?

David Burns: After thirty years of running Ray Sands Glass, I’m a little behind in some of my goals. I think we have all been impacted from the down economy.

Where do you see yourself in the next year? The next five?

David Burns: In the next year we plan on expanding into Webster, expanding our services. In five years we want to be the leader in window replacement, shower enclosures, and window film. In ten years, working only a forty hour week!

What kind of advice would you give to someone that may be thinking of starting a business?

David Burns: Be prepared to spend more money than you think, daily challenges, and working or thinking about your business 24/7.

Finally, has technology and the internet impacted how you conduct your business?

David Burns: Immensely. We have completely changed our website to be more user-friendly and information orientated. Advertising has changed from print to the Internet. We depend on technology every day and the minute our computers go down we cannot do our work. We are dependent on technology.

For over 67 years, Ray Sands Glass has been serving its customers in the cities of Rochester and Canandaigua, New York. To find out what this locally owned and operated business can do for you, visit online at today.


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