Did you know that the U.S. publishes up to 1,000 online press releases per day, and it can cost $250-$1,000 to circulate a single press release? Press releases often come with the promise of media exposure, brand recognition, and increased customer loyalty. There is, however, a distinctly incorrect way to write and distribute press releases.…

The whole point of a press release is to promote something. Everyone knows that when they read a release, they are going to find out about a new service, a new product, or a special event that that particular company is offering. Press releases are almost as old as newspapers themselves. But that doesn’t mean…

Unless you went to school for journalism, or learned from an old pro who learned from an old pro who learned from an old pro, there is a good chance that you have no clue how to write news press releases. And writing news press releases is important because they are what you send to…

You have a few different options when it comes to receiving your news. You can go to the big names, either cable or local, and trust what they tell you. You can go to the smaller names, not for profit organizations, to get what they have. You can go to the news wire services that…

Over the past few years, Apple has seen a ton of growth and has sold millions of products to consumers all over the world. In order to properly announce them, and make sure that potential buyers new when items would be released, Apple published lots of press releases. An Apple press release 2012 saw might…

When a company or a public figure has something news worthy to report, they usually issue a press release. Press releases can be written or recorded and are communicated to the news media. The members of the media will then get the information out to the public as they see fit. Press releases are used…