Over the past few years, Apple has seen a ton of growth and has sold millions of products to consumers all over the world. In order to properly announce them, and make sure that potential buyers new when items would be released, Apple published lots of press releases. An Apple press release 2012 saw might have included information about a new MacBook, iPod, iPad, iPhone, or a number of other things. But no matter what they might have been about, Apple news releases help consumers stay informed and know exactly when the newest products are going to be available.

The products that are discussed in virtually every Apple press release 2012 featured were almost all popular and flew off of shelves. Their popularity meant that they were not always available in stores, so many people resorted to stealing the items that they want. This meant that, after buying a new product, many individuals had to worry about making sure that it remained secure. While everyone had different ways of doing so, it was a must for those who were particularly concerned about theft.

Though someone might have bought a new Apple computer or phone in 2012, the chances of it being stolen have actually increased. In fact, Apple thefts have risen almost 9 percent in the last year. While there are lots of factors that could contribute to this trend, the reality is that keeping expensive technological devices protected is still a must. Apple products are expensive so having one stolen can not only be stressful, but it can be costly. So anyone who wants to make sure that they can properly enjoy their new purchase should think about ways to keep it in their site and not lose it.

Thanks to social media, the nature press releases has changed some. Though there are some companies who will still hire writers to produce professional ones, they can now simply have their social media expert publish social media news releases. Social media allows businesses to connect with consumers in ways that have not been seen before, and makes it easy to share new product developments and information. Social media posts are likely to be far more visible than any Apple press release 2012 featured.