Archive for September, 2013

An Interview with John Cornett, President of American Mechanical, Inc.

Written by Apple News Release on . Posted in Home Improvement

Residential air conditioning

During our interview with John Cornett, we learned about his motivations for starting his own company, and the extensive education he obtained before starting his own company in 1994.

Why did you decide to start your own business?

John Cornett: I wanted to be in control of my own destiny.

Sounds simple enough. Can you describe your business to us?

John Cornett: We help in solving problems with plumbing, HVAC, electrical and generators.

How did you come to find your niche?

John Cornett: By the grace of God. I’ve always liked fixing things.

What can you tell us about your background, education and work history?

John Cornett: Graduated from high school, graduated from a five year apprenticeship, some college courses, many trade school classes. Purdue University certified to teach, apprenticeship, continuing education classes, master certificates in HVAC, plumbing, gas, contracting, and sales classes. Many self help programs on various subjects, along with the school of hard knocks.

What kind of steps did you take to acquire the skills needed to run American Mechanical, Inc.?

John Cornett: I worked for a large company that gave me the opportunity to learn about management and develop skills necessary for success.

Have there been any unexpected obstacles that have come up since you started in 1994?

John Cornett: The very first job I had, in business, burned down the night before I was to start it.

Wow. That had to have been discouraging! When you were ready to start your business, did you have a well defined business plan and has it changed over time?

John Cornett: The business today is exactly what I envisioned 20 years ago. Being a business owner, you always have to be flexible to the unanticipated.

Have you ever thought about giving up?

John Cornett: Giving up was not an option.

What would you say has been your biggest challenge as a business owner?

John Cornett: Finding employees that actually like to work.

Finally, what has the biggest surprise been over the years?

John Cornett: Actually getting money back from Uncle Sam one year!

If you are interested in learning more about American Mechanical, Inc., and how the company can solve your HVAC, electrical and plumbing problems, visit online at


Home generator, Cost to install central air, Heating and cooling repairs, Hvac virginia beach, Hvac service, Heating repair.

Cardinal Buses, Inc. Celebrates 90 Years in Business, Opens New Office in Mishawaka, IN

Written by Apple News Release on . Posted in Automotive

Chartered bus lines

Family owned charter bus company celebrates 90 year milestone by opening up a new office in Indiana.

Middlebury, IN — September 27, 2013 — Cardinal Buses, Inc. announces the opening of its third office, located in Mishawaka, Indiana. The new location will provide all of the same services that are available at other Cardinal Buses locations. The comfortable, high quality charter buses provide a luxurious ride for anyone that is looking to take a trip, no matter where in the United States or Canada one may want to travel, or when they are looking to depart.

While Cardinal Buses, Inc. offers competitive pricing throughout the year, it has special pricing options for those groups that wish to travel either during the months of January and February, or July and August. Customers that wish to travel during these time periods will enjoy a great savings on their trip without having to sacrifice any of the quality or comfort.

An Important Milestone

Cardinal Buses, Inc has been a family owned business since the company was formed in 1923. Now entering its 90th year, it looks forward to continually providing its customers with one of the safest and most comfortable charter bus services in the state. The company has received several safety awards from its insurance group. Church groups, family groups, reunions and elderly residences will not find a safer option for group travel than Cardinal Buses, Inc.

A New Office for New Customers

The new Cardinal Buses, Inc. office is located in Mishawaka, Indiana. With two additional locations in Holland, Michigan and Middlebury, Indiana, Cardinal Buses looks forward to being able to serve a wider range of customers than ever before. Each of these three offices will offer well maintained coaches and buses that are equipped with the latest in comfort and safety features.

Cardinal Buses, Inc. believes in providing the highest quality customer service. Customers who are interested in booking a trip are able to discuss their situation at length with a staff member who will answer any question they might have. The company provides friendly and informed drivers who strive to make the traveling experience pleasant and comfortable.

For 90 consecutive years, Cardinal Buses, Inc. has been proudly serving its customers from its home state of Indiana. Learn more or book a charter bus online at, or call 800-348-7487.


Charter bus company, Chartered buses, Indiana bus charter, Michigan charter buses, Michigan charter bus companies, Charter bus tours.

We Sit Down for an Interview with David Burns, President of Ray Sands Glass

Written by Apple News Release on . Posted in Uncategorized

Cost of energy efficient windows

During our most recent interview with Ray Sands Glass President David Burns, we learned a bit about a passion that drove him to where he is today, as well as what he has to say to those who have the desire to open their own business.

How was it that you ended up finding your niche?

David Burns: I have always had a passion for automobiles and wanted to explore more opportunities in the automotive industry.

When it comes to running a business, what has been the biggest challenge for you?

David Burns: Dealing with the public and the employees; it’s hard to make everyone happy.

What would you say has been the biggest surprise?

David Burns: I’m always surprised on how hard it is to run and operate your own business. Nothing comes easy.

Have there been any big disappointments?

David Burns: People can be challenging! I always treat people with respect, and try to meet people in the middle, and sometimes that’s not enough.

Being a business owner can be very rewarding. What is the most rewarding part of it all for you?

David Burns: Being able to help our customers that are in dire straits and making them happy.

At this point in time, is Ray Sands Glass where you thought it would be?

David Burns: After thirty years of running Ray Sands Glass, I’m a little behind in some of my goals. I think we have all been impacted from the down economy.

Where do you see yourself in the next year? The next five?

David Burns: In the next year we plan on expanding into Webster, expanding our services. In five years we want to be the leader in window replacement, shower enclosures, and window film. In ten years, working only a forty hour week!

What kind of advice would you give to someone that may be thinking of starting a business?

David Burns: Be prepared to spend more money than you think, daily challenges, and working or thinking about your business 24/7.

Finally, has technology and the internet impacted how you conduct your business?

David Burns: Immensely. We have completely changed our website to be more user-friendly and information orientated. Advertising has changed from print to the Internet. We depend on technology every day and the minute our computers go down we cannot do our work. We are dependent on technology.

For over 67 years, Ray Sands Glass has been serving its customers in the cities of Rochester and Canandaigua, New York. To find out what this locally owned and operated business can do for you, visit online at today.


Bullet resistant doors, Glass office walls, Industrial mirrors, Window glass repairs, High efficiency windows, Window glass repairs.

We Interview Lainie Anderson, Marketing Director of The Sunglass Fix

Written by Apple News Release on . Posted in Uncategorized

How polarized lenses filter uv rays

During our recent interview with Lainie Anderson, Marketing Director of The Sunglass Fix, we learned what drove Lainie and her husband Craig to leave successful careers and six figure incomes and take the huge risk of starting a business. (Spoiler alert: The business is a winner!)

What was the catalyst for starting The Sunglass Fix?

Lainie Anderson: My husband, Craig, wanted to be his own boss and we wanted to live in a beautiful part of the world by the beach! He wanted to start something that hadn’t been done before, that really served a niche in the business world. He had just done his MBA at Pepperdine, CA, so he was inspired from this experience.

Can you describe your business to us?

Lainie Anderson: We sell top quality sunglass replacement lenses. We sell approximately 50 percent to the US market, 10 percent worldwide, and the rest in Australia. We offer FREE shipping for “lens only” orders where a customer knows the make and model of their sunglass frame and orders from our website the lenses they want to install themselves.

We ship out lenses the same, or next business day so the shipping is the time delay. To the U.S. PST it’s five to ten days. To U.S. EST it’s seven to fourteen days. Within Australia it’s two to five business days. We offer a pickup and delivery service here but we’re focusing on the U.S. market so we can’t promote this.

What steps did you and your husband take to acquire the skills necessary to run this kind of business?

Lainie Anderson: Working around start up companies in the dot com boom in silicon valley has helped, so our corporate careers have given us a myriad of disciplines useful for running our own business. My husband has an amazing drive and tenacity to just work things out and has excellent operational systems background.

Have there been any difficulties or unexpected obstacles that have popped up along the way?

Lainie Anderson: Everyone thought we had “gone mad” with this crazy idea of selling sunglass lenses. We had both given up big six figure salaries for this venture and my mom barely spoke to my husband for a few years thinking he was going through an early midlife crisis! There was pretty much no one who thought Craig’s business plan was a winner. Many were doubtful, a few thought…maybe. Now that it’s successful and affording us an amazing lifestyle in one of Australia’s most famous beach towns people can’t believe how great of an idea it is. This is what is most funny to us, the complete turn around.

What about unexpected obstacles? Surely you’ve had some of those!

Lainie Anderson: Many. Getting the message to the world that there is an option to replace your lenses without having to toss them away. This has been the most challenging part. Without a big marketing budget to spread billboards all over the world, it’s been a tough slog getting found, and still is. Luckily for us, the big surge in smartphones and internet usage has helped our business grow and get found.

Finally, have there ever been any times that you’ve wanted to give up? If so, how did you and your husband manage to keep going?

Lainie Anderson: Yes and No! We’ve invested so much blood, sweat and personal savings into the business we didn’t want to give up. Plus it meant moving back to a city for us and we love the beach lifestyle for us and our kids. We’re accustomed to hard work after being in the corporate world, the long hours that it takes to make it work. My husband worked every weekend for four years getting it all off the ground while I was raising our first child, so yes there were many times when I wanted him to get a “real job.” But now that we have staff and some time back, it’s all been so worth it to run our own unique business, there’s no describing how rewarding this is.

Based out of Byron Bay, Australia, The Sunglass Fix has been providing high quality sunglass lenses to its customers for over six years. To learn more about this company, visit


Polarized lens replacement, Sunglass replacement lenses, Fix scratched sunglass lenses, Sunglass replacement lenses, Fix scratched sunglass lenses, Sunglass replacement lenses.

The Dos and Don’ts of Press Releases

Written by Apple News Release on . Posted in Homepage

Next apple press release

Unless you went to school for journalism, or learned from an old pro who learned from an old pro who learned from an old pro, there is a good chance that you have no clue how to write news press releases. And writing news press releases is important because they are what you send to news release services, that then disseminate the releases to various other news organizations. A press release is how you get the word out about the breaking news that you want known. News organizations large and small rely heavily on press releases for their content.

But the process of writing news press releases is surprisingly complex. While you will not gain years of press release writing experience by reading on, you will at least get some helpful hints and tips for the next time you need to write one.

1. Do