Unless you went to school for journalism, or learned from an old pro who learned from an old pro who learned from an old pro, there is a good chance that you have no clue how to write news press releases. And writing news press releases is important because they are what you send to news release services, that then disseminate the releases to various other news organizations. A press release is how you get the word out about the breaking news that you want known. News organizations large and small rely heavily on press releases for their content.
But the process of writing news press releases is surprisingly complex. While you will not gain years of press release writing experience by reading on, you will at least get some helpful hints and tips for the next time you need to write one.