Did you know that the U.S. publishes up to 1,000 online press releases per day, and it can cost $250-$1,000 to circulate a single press release? Press releases often come with the promise of media exposure, brand recognition, and increased customer loyalty. There is, however, a distinctly incorrect way to write and distribute press releases. What constitutes a well-written press release, and what are some of the best ways to distribute them?
What Are Some of the Basics of Writing Press Releases?
News release writing entails strict formatting, and often requires a very clear line of focus. Forbes reminds companies, “Press releases are press releases – news announcements meant to disseminate news to (and through) the press and to be discoverable by people looking for information abou